Best Online Bookmakers in 2024

Find the right betting site for you by selecting from the top online bookmakers in 2024 below. We have reviewed and rated all the listed online bookmakers based on their features and sign-up offers.

Sign up to the UK betting sites from the list and claim their associated free bets today.

All British Sports

Unique Bonus
5/5
  • New Sportsbook
  • 10% Cashback is quite unique
  • Casino and Sportsbook
  • Banking options are varied
  • Casino Bonus 100% up to £100.
  • Many Casino Software providers
  • Over 600 games to choose from
  • Live Sports betting
  • Live Sports Streaming
  • No Horse Racing
10% Cashback on Losses
Play Now

Betfred Review

Promo Code: WELCOME50
5/5
  • Good range of Betting Offers
  • Live Streaming
  • Horse Racing Bonuses
  • Football specific Bonuses
  • Banking Choices
  • Independent Bookmaker
  • Customer Satisfaction and Rating High
  • Country Restrictions
Bet £10 Get £50 in Bonuses (£40 Sports and £10 Casino)
Play Now

BetGoodwin Review

Top Horse Racing
5/5
  • Horse Racing Promotions
  • Best Odds Guaranteed
  • Cash Out
  • No Live Stream
50% Back up to £25 as a free bet on 1st day's losses.
Play Now

Luckland Review

£10 Free Bet
5/5
  • LIve In Play betting
  • Live Casino
  • Range of Sports
  • Slick Interface
  • No Live Streaming
  • Support not 24/7
Bet £15 Get £10
Play Now

Mr Play Sports Review

PlayBot
5/5
  • In Play betting interface
  • Good Odds
  • Live Casino
  • Lots of Promotions
  • No Live Streaming
Bet £10 Get £15 Free Bet
Play Now

StarSports Review – Best Odds Guaranteed

Money Back
5/5
  • Top Horse Racing Offers
  • Best Odds Guaranteed on Horse Racing & Greyhounds
  • Live Streaming
  • Cash Out Feature
  • High betting Limits
  • Independent Bookie
  • Lack of Banking choices.
Best Odds Guaranteed on Horse Racing & Greyhounds
Play Now

Ultimate Kwiff Review: Your Gateway to Exhilarating Sports Betting!

Surprise Free Bet Offer
5/5
  • Unique surprise Free Bet Offer
  • Super Charged Odds Feature
  • Decent Promotions for New and existing Players
  • UK Licensed
  • Country Restrictions
Bet £10 Get a £30 Free Bet
Play Now

William Hill Review

3 x £10 free bets
5/5
  • Loads of good Promotions across all Sports
  • Live betting
  • Live Streaming
  • Banking options
  • Decent Odds
  • Country restrictions
Bet £10 Get £30 in free bets
Play Now

MobileWins Review

Bonus Code: MW30
4.9/5
  • Live In Play betting platform
  • eSports
  • Sports betting choice
  • Casino and Sports Promotions
  • No UK horse racing
  • Limited Sports Promos
Bet £10 Get £30
Play Now

TonyBet Review

Enter Deposit Bonus Code: TONY50
4.9/5
  • Live Video Horse Racing
  • In Play betting
  • Live Casino
  • Decent Sports and Casino Welcome Bonuses
  • Payment methods
  • Independent Bookmaker
  • Country Restrictions
100% up to £/€50 Welcome Bonus
Play Now

If you need to find more information and read how we have rated the gambling sites please visit the review page link for each one or go straight to the betting site itself. There you will find details on bonuses, minimum bets, depositing and withdrawing money along with support options.

5 Star Bookmaker Reviews

Each bookmaker review also takes into consideration a number of factors including safety, security, longevity, reputation, customer friendliness and of course the size of the bonus. The welcome bonus amount alone doesn't necessarily warrant a higher rating. Rather the ease of claiming the free bonus comes into play.

There's no point, in our opinion, of waving an attractive amount of free betting money in front of you. Punters need to able to get their hands on the free betting money without complication. A player needs to be able to use the bonus to bet with without jumping through hoops or qualifying any complicated terms and conditions.

Bookmakers Free Bets

The free bets offered by online bookmakers vary in amount. The bonus amounts range from £10 up to £200. I have yet to see any amount larger than £200 offered by an online bookmaker. These amounts should accomodate all bettors needs.

It's just a case of choosing which amount you want to go for. Or use as many of the free bets as you can. This is what I did when I started out online gambling. I opened many different online bookmakers accounts and utilised each free bet at a time.

You need to note though, that the free bets aren't entirely “free”. This is because you will have to place a qualifying first bet or make a first deposit amount. You will then be able to release your free bet bonus amount.

Also, although most of these requirements are straightforward, place a bet of £10 and get a £30 free bet or deposit £10 to get a free £10, a few of the bookmakers make it more complicated.

To start with I suggest that if you only want to place a smaller first bet then choose Coral as they will give you a £20 free bet when your first wager is only a £5.

If you are ready to maximise the highest amount of bonus on offer then go for the online bookmakers that offer deposit bonuses.  There are sometimes up to £100 as a bonus available for anyone who deposits the maximum £200. This will give you a cool £300 starter bank to begin betting with.

UK Betting Sites

I am defining british bookmakers by the fact that they are regulated and have a full license from the UK Gambling Commission. They publish the names of all bookmakers and individuals who hold, or have applied for, operating licences in Great Britain.

You can visit the Gambling Commission website here.  It's worth noting that very few bookmakers online are actually based in the UK, most are or have recently relocated to Malta or Gibralter for tax reasons. The following are the mainstream online bookmakers that are legally allowed to offer services in the UK.

Bookmakers Offers and Loyalty Bonuses

Once you have signed up to one or more of the bookmakers you will then be rewarded as an existing customer too. So long as you continue to wager on regular occassions, you will receice  loyalty free bets.

The online bookmakers want to keep your custom and most of the better bookmakers will entice you with regular free bets and offers. The way this happens won't necessarily be advertised rather you will receive an instant credit of a free bet from time to time.

You also have a chance to join a bookmakers loyalty club. In return you will be rewarded with free bets from time to time from the bookmakers. This is usually descretionary by the betting site.

All in all you should pick and choose your bookmaker with the one that best suits your type of betting. Some betting sites are more horse racing orientated, see Betfred for example and their regular horse racing promotions. Other bookmakers will be more attuned to football punters and many cater for both markets with equal extensive coverage in their betting markets and offers.